Executive Summary
Product
Many medical experts, including the American Academy of Pediatrics (AAP) and the American College of Obstetricians and Gynecologists, strongly recommend breastfeeding exclusively (no formula, juice, or water) for 6 months. The World Health Organization (WHO) recommends breastfeeding until 2 years old or longerTrusted Source because the benefits continue that long. The benefits of breastfeeding are so numerous for :Infants, Mothers and community also that most health agencies recommend it for everyone for as long as possible, barring medical problems that prevent it. : Among the world’s regions, the WHO European Region has the lowest rates of exclusive breastfeeding at the age of 6 months with approximately 25%. Low rates and early cessation of breastfeeding have important adverse health consequences for women, infants, and young children. Protecting, promoting, and supporting breastfeeding are a public health priority.
Matin Promoters of Breast Milk Company ( PasteuMom) is committed to Protecting, promoting, and supporting breastfeeding by two main activities :
۱-Support of nursing mothers by “AnaMilk “app and
۲-Establishing and consultant for running high quality milk banks in European countries and globe for infants who cannot receive their biologic mother’s milk.
“AnaMilk “app is developed by staff of the Neonatal Unit at PasteuMom Company It is a reliable and evidence base source of information about what families can expect when the mothers breast feed their infants .This app is a breastfeeding tracker that helps breast feeding mothers to monitor all the important information they need about breastfeeding and milestones of newborn : how much they fed their baby where and when they nurse, how long and how many times their baby have nursed. If the mothers need more support they send a massage to PasteuMom Co easily . The company have experts who are breast feeding consultant and present consultation about resolving the breast feeding problems.They will send breast milk pump or if the mothers ask Pasteurized Human milk will be available
Pasteurization for mothers’ milk facilitates the retention of immunological factors otherwise destroyed by high temperature treatments and is also known to eliminate the HIV and CMV virus.
۳- Matin Promoters of Breast Milk Company ( PasteuMom) is authorized by milk bank equipment manufacturer and consultant . It providing sales, consultancy and after service & support. We specifically focused on designing and manufacturing “Human Milk Pasteurizers “but Building a standard & world class human milk bank not just require pasteurizer alone but require others essential equipment like: Human Milk Analyser, Automatic milk mixer & dispenser, pharmaceutical refrigerator, Medical freezer, Laminar Flow cabinet, FISIO R ‘Rhythm’ stimulation Electric breast Pump and special Expressed Breast Milk storage bottles & cups.
Customers
According to report of the WHO While Slovakia has improved substantially the health of mothers and newborns during the last decade, it is still lagging behind the most advanced European countries in this area. This initiative is a demonstration of the country’s commitment to further improvement. Pasteumom Company is committed to support all nursing mothers and also maternity and neonatal hospitals throughout the country by establishing and equipped Human milk Banks.
AnaMilk app developed by Pasteumom Co . for support nursing mothers .There is a joint activity with Breast Milk Bank branch of the company for sending the Electrical Breast Pumps or Pasteurized donor milk for requesting mothers .
There is also a trend of increase the numbers of Human milk banks in the globe because of finding more scientific evidence support use of breast milk for feeding of Infants and desire of parents to use safe donated Breast milk for their infants . On the other hand many mothers cannot feed their infants because of their disease or limitations such as working or social activities. All the present milk banks in the globe and next planed Milk banks are customers of Matin Promoters of Breast Milk Company.
There is global network that spans more than 750 milk banks in nearly 70 countries. According to the European Milk Bank Association (EMBA), there are currently 280 active HMBs and 17 planed located in 26 European countries .Slovakia by itself have 9 active Breast Milk Bank and a National Association. Brazil has an extensive network of 217 milk banks, and is considered to have the most cost efficient system of milk banking in the world.. The Human Milk Banking Association of North America (HMBANA) have ۳۱ members. Asian countries such as India , China ,Singapore, Kuwait and Iran have several Breast Milk Banks . South Africa also has a breast milk collection and distribution program, Milk Matters, based in Cape Town.
Future of the Company
There is few manufacturing companies active in the business of Breastfeeding apps and also Human milk Pasteurizer and other milk Bank equipment.
Several Breast feeding apps are available such as : Baby Connect,Baby Breastfeeding Tracker,Baby Feeding Log,Feed Baby are some apps but no one’s haven’t active and real-time support of nursing mothers by sending breast pump or Pasteurized donor milk as the mothers ask after consultation with breast feeding experts .This is just specific for PasteuMom Co
In the field of Breast milk bank equipment’s It is highly competitive specially some of them such as Strefeed Company have a long history in manufacturing Brest milk pasteurizer or but we believe that there is a place for high-quality, Hight Tec attractive, with more new capabilities in the field of Human milk Pasteurizer and other milk bank equipment . Our goal is to build and market Evidence base designed Human milk Pasteurizer and other milk bank equipment for different type of customers with different needs and climates in the the globe.
Company Description
Mission Statement
To develop, build and market Evidence base designed Breastfeeding apps and also Human milk Pasteurizer and other milk bank equipment for different type of nursing mothers and customers with different needs and climates in the the globe.
Principal Members
Mohammadbagher Hosseini MD – owner, designer and primary builder
Meysam Behtari PhD – business manager/bookkeeper
Sobhan Hosseini DVM – builders, assemblers, and web master and handles shipping for web, mail, and special orders
Legal Structure
Matin Promoters of Breast Milk Company ( PasteuMom) is a sole proprietorship.
Market Research
Industry
Matin Promoters of Breast Milk Company ( PasteuMom) will have two main activity :
۱-Dveloping and building “Ana Milk app” as one of the new Breastfeeding apps with attractive and specific platform for nursing mothers.
۲-It will also be a part of manufacturing milk bank equipment ( specially Human milk Pasteurizer )industry. Currently, Human milk Pasteurizer are considered a niche market, comprised of different sized companies. The largest companies, such as Strefeed and HSC have large inventories of products that are offered internationally. You can find comparing strength and weakness of present companies in the following table :
This industry is currently suffering from Hight price of Machines and not to be Evidence base designing. This means there is a potential for growth as the economy recovers.
|
Brand |
PRODUCT/SERVIS |
PRICE |
STRENGTH |
WEAKNESS |
|
STERIFEED
|
S90 |
|
۹ liters capacity Fully automatic operation Programme selection for specified temperature and times Rapid precise cooling to 4°C Program Logic Control (PLC) to facilitate future changes to time and temperature Visual fault finder Audible and Visual alarm for detection of variations Data logger Probe driven to ensure greater accuracy of treatment time and temperature Bottle agitation to ensure milk homogeneity Bottle defrost and warmer cycle Can fit various size bottles No residue water traps, eliminating equipment sterilization cycle
|
High price Choosing just one method of Pasteurization ( Holder ) |
|
STERIFEED |
T30 |
|
Bench top version Data logger Rapid refrigerated cooling to 4°C Control Touch screen PLC Can fit various size bottles No residue water traps, eliminating equipment sterilization cycle Environmentallly friendly – low water volume used during each cycle
|
۳L capacity/its not full automatic /dosent have program selection
|
|
HSC |
PAS10002 |
|
Water agitation/bottle agitation/Cooler water sterilised by a UV filter/ Regeneration of 70% of the cooled water.
|
dosent have program selection
|
|
BELDICO |
PA 45 |
|
complete automatic/electronic controlled /water-free /eliminates the risks of transmission of germs/pasteurisation up to 14, 28 or 42 feeding bottles, In each of the 3 blocks, a “reference bottle” controls continuously the temperature and drives the pasteurisation process, maximum capacity of 10 liter pasteurized milk in 240 ml feeding bottles, A mix of different volumes, ex. 50 ml,130 ml and 240 ml, can be pasteurized in the same cycle
|
Long time process(2 hours)/ dosent have program selection
|
|
GELGOOG |
GG-500 |
۳۰۰۰-۴۰۰۰ US dollars |
High productivity Can be use for several liquids ( Juice ,Milk, Tamato past ) Good Price |
Is not User-friendly Is not ergonomic |
|
Michon |
MC-DS-100 |
۳۲۰۰ US dollar |
Reasonable Price |
Requires high amounts of milk Nonattractive appearance |
|
OHFU |
HF-100 |
۱۰۰۰-۴۰۰۰ US dollars |
Reasonable Price |
|
Detailed Description of Customers
We have two different but completely related customers:
A: Pregnant and nursing mothers who need support for nursing of their infants in European countries specially Slovenia.( We support them with AnaMilk app)
B:
- Hospitals with Neonatal Intensive Care Units ( NICUs) plan to have Breast Milk Banks
- present milk Banks in the region and globe need support and renewing with Hight tech and evidence base designed Machines ( such as Breast Milk Pasteurizer or other Machines relevant to the human milk banks) made by our company :Pasteumom .
- Working mothers or mothers who cannot breast feed in general population who need and eager to use safe Breast Milk ( Made by private Human milk Banks ) for their infants .
- Privet Breast Milk Banks in the globe
We have long history in designing and running of Breast Milk Banks in Middle East specially in Iran .All of the milk banks in Iran Use Breast Milk Pasteurizers ( MP 3000 Breast Milk Pasteurizer ) made by by Matin Promoters of Breast Milk Company ( Pasteumom)
Company Advantages
Matin Promoters of Breast Milk Company ( Pasteumom) has the following advantages in the field of :
A: Breastfeeding apps :Other Breast feeding apps haven’t active and real-time support of nursing mothers by sending breast pump or Pasteurized donor milk as the mothers ask after consultation with breast feeding experts .This is just specific for PasteuMom Co
B: Breast Milk Bank equipment compared to competitors:
- Safety certification CE
- Basic, practical and evidence base designs according needs of infants and Milk Banks.
- Fully automatic operation.
- Well-designed Toch screen LCD .
- Use of microcontrollers to circulate water.
- Possibility to choose different type of Pasteurization ( Holder method or High-Temperature-Short-Time (HTST) pasteurization)
- Possibility to connect to computer and storing data.
- Ability to view Graphs of temperatures (on LCD) .
- Momentary control of parameters and intelligent control of pasteurization steps.
- Multi-channel process and program controller.
- Reduce the time to reach to optimum temperatures.
- Easy use for operators.
- Possibility to follow cooling phase at the end of pasteurization process and keeping temperature at 4 degrees of Celsius. (Use machine as a refrigerator at the end)
- All components of machine are manufactured in Europe and made with, high quality materials .
- High-quality, interactive website.
- Face-to-face interaction with customers .
Regulations
Matin Promoters of Breast Milk Company ( Pasteumom) follow HACCP rules to ensure that food safety hazards are controlled to prevent unsafe Human milk from reaching the infants . The Company also will be ISO 9001 and 13485 Certified. All the human milk pasteurized by pasteurizers machines of our Company have the criteria’s of Institute for Thermal Processing Specialists (IFTPS ).
Service Line
Product/Service
Matin Promoters of Breast Milk Company ( PasteuMom) will have two main activity :
۱-Dveloping and building “Ana Milk app” as one of the new Breastfeeding apps with attractive and specific platform for nursing mothers.
It is developed by staff of the Neonatal Unit at PasteuMom Company It is a reliable and evidence base source of information about what families can expect when the mothers breast feed .This app is a breastfeeding tracker that helps breast feeding mothers to monitor all the important information they need about breastfeeding and milestones of newborn : how much they fed their baby where and when they nurse, how long and how many times their baby have nursed.
For this purpose they will report simply by clicking on daily report chart of breast feeding and also monitor the amount of milk they collect by breast pump. If the mothers need more support they send a massage to PasteuMom Co easily . The company have experts who are breast feeding consultant and present consultation about resolving the breast feeding problems.They will send breast milk pump for renting or if the mothers ask Pasteurized Human milk will be available.
Ana Milk app have the ability to upload photos, videos, and audio files to keep a sort of journal of the nursing mothers.
WHAT’S NEW
App now allows users to add more than one baby in their profile.
New views for favourite articles and journal entries.
ADDITIONAL INFORMATION
Updated :9 Nov 2021 Size :3.7M Installs: 1,000+ Current Version :3.2.69.4705
Requires Android :4.4 and up Content rating: Everyone Learn more Permission :View details
Report : Flag as inappropriate Offered By :Matin Promoters of Breast Milk Company
( Pasteumom)
Developer
info@matinbreastmilk.com
۲-It will design , manufacture and export human milk pasteurizer machines for hospitals, and other human milk banks in the Europa ana globe . We will produce and sell also machines relevant to the human milk banks including : Human Milk Analyser, Automatic milk mixer & dispenser, pharmaceutical refrigerator, Medical freezer, Laminar Flow cabinet, FISIO R ‘Rhythm’ stimulation Electric breast Pump and special Expressed Breast Milk storage bottles & cups.
We provides free consultancy to hospitals and private institutes to set up and Building a standard & world class human milk bank.
We render also consultation services for design and make Neonatal intensive care unit (NICU) and Neonatal ward based on the principles of Newborn Individualized Developmental Care and Assessment Program (NIDCAP). Our Team are Certified by NFI ( NIDCAP Federation International ) and can train the medical team and personals to care neonates as support development of Brain in this fragile infants .
Pricing Structure
Matin Promoters of Breast Milk Company ( PasteuMom) will offer its products for the following prices:
- “Ana Milk app” : Pregnant and nursing mothers who need support for nursing of their infants:
Free with in-app purchases
- manufacturing Human Milk Pasteurizers (PasteuMom MP3000 ) :35.000 US Dollars .
Human Milk Analyser 🙁 will be announce in near future)
Automatic milk mixer & dispenser:( will be announce in near future)
pharmaceutical refrigerator:( will be announce in near future)
Medical freezer:( will be announce in near future)
Laminar Flow cabinet:( will be announce in near future)
Electric breast Pump 🙁 will be announce in near future)
special Expressed Breast Milk storage bottles & cups. 🙁 will be announce in near future)
Consultation for establishment of NIDCAP care: will be according the rules of NFI
Product Lifecycle
All current Matin Promoters of Breast Milk Company ( PasteuMom) products are in production and inventory is being accumulated.
Intellectual Property Rights
PasteuMom is a trademarked name in the Slovakia Country and Eu region .
Research and Development
The company is planning to conduct the following research and development:
- New versions of Breastfeeding apps with attractive characteristics for families.
- Collaboration with Ministry of health in the field of maternal and neonatal health
- Designing of new Human milk Pasteurizer according to evidence of needs for Neonates and infants
- Use of new techniques in pasteurization of Human milk such as Ultraviolet (UV) or Ultrasonic or in combination with thermal Pasteurization .
- Research on benefits or possibly side effect of different methods of Human Milk Pasteurization .
- a feedback mechanism on the website for ideas, suggestions, and improvements
- Review available market research to identify standard and world class Human milk Banks
- Collaboration with International institutes active for Human milk Banking such as EMBA or HMBANA
Marketing & Sales
Growth Strategy
To grow the company, Matin Promoters of Breast Milk Company ( PasteuMom) will do the following:
- For AnaMilk app :Reach our business goals by showing our Sound-On Native Ads. Creative Center Tools. Real-Time Data Dashboard
- Present products at Expo Medical Virtual group or other E. Magazines .
- Participation and sponsoring in holding scientific meeting or conferences related to feeding of Neonates or infants and present its products
- As business grows, advertise in target markets, especially in hospitals with Neonatal Intensive Care Unit
- Arrange a Renewing process for old human Milk Banks in Europe and support for making world class Milk bank
Communicate with the Customer
Matin Promoters of Breast Milk Company ( PasteuMom) will communicate with its customers by:
- Presenting AnaMilk app in digital distribution service operated and developed by Google and also newsletters and journals
- Providing an email newsletter with company news, product information
- Using targeted Google, Instagram and Facebook advertisements.
- Utilizing social media such as Twitter, YouTube, Facebook, LinkedIn, Pintrest and Tumblr.
- Providing contact information on the company website.
- Adding labels on toys that include company name, contact info, and web address.
How to Sell
Currently, the only person in charge of sales for Matin Promoters of Breast Milk Company ( PasteuMom) is the owner,Mohammadbagher Hosseini MD. As profits increase PasteuMom Co will look to add an employee to assist with social media and online marketing. The target demographic for the company will be all the present and planed next Human milk Banks in the globe . The company will increase awareness to our targeted customers through online advertising and attending in Medical fairs separately or during local and international Conferences .